Lag-User Method: Using late adopters as a source of innovative ideas

Prerequisites: None

Load: 9 A.M. - 12 P.M. on Jan. 10, 11, 13, 17, 18, 20 (Six 3-hour sessions over two weeks)

Time Outside Class: 3-6 hours in total



The course will apply the “Lag-User Method” as a tool for students to involve late adopters of technologies in idea generation and new product development.

The Lag-User Method is an innovative new product development method, developed and tested in numerous fields (technologies, services, consumer goods and many more). It was created in cooperation with business schools across various countries and has been published in the Journal of Engineering and Technology Management, the Wall Street Journal, and other international media.

Prior to class, students will be asked to select a technology that is mature in its life cycle. In teams of 3 or 4, they will select one technology and will apply the “Lag-User Method” to understand the late adopters of that technology and explore which new ideas/improvements provided by late adopters could result in a faster diffusion.

The class consists of theoretical lectures by the lecturer(s) as well as group work among students. The theoretical part of the class is supported by videos, guest speakers and optional reading material. 

Students from different backgrounds are encouraged to work together. Some market research will be conducted outside the class hours.

Short pre-course assignment will be emailed to registered students.